Jul 11 2009
Exeter Township and Boscov’s East Farm Market
An eastern suburb of Reading, PA has joined the local communities sponsoring farmers’ markets. As I did not think it would be operating on the 4th of July, I wandered over the next Saturday to see if it, indeed, exists. Yes, Virginia, there is an outdoor farm market in Exeter Township!
On the approach towards the parking lot of Boscov’s, a retailer renowned for civic-minded activities, I spied five tent tops in a far corner. These were the little ten by ten feet jobs that families use at soccer games or the beach. In addition, there were two folding tables without covering and one food vendor with the classic beach umbrella arrangement over the cart.
This modest start is exactly how the West Reading market began. It is almost as if a few brave vendors must test the waters, to the benefit of others who will jump in once the consumer interest has been proven. Happily, several of the tents offered exactly what I wanted and expected: locally grown produce. One stand had cabbages larger than bowling balls and a commodity new to me - golden beets. Others had garden plants or homemade catsup and preserves. I found the preserves to be costly. Am I willing to pay $6 for a large jar of homemade jam? I think it will need to be one of my favorite fruits for that sort of sum to leave my wallet. The classic hot dog vendor - well, what can be said, other than seize the opportunity to feed the masses of shoppers.
I was a little disappointed to see that one of the tables was for some sort of eco-vitamin-snake oil-wonder drink. That does not match the spirit of the endeavor, in my humble opinion. Nonetheless, if you live nearby and need some fresh produce for the weekend, this market is worth a look.